About My Treats
Eat like it matters
In the supermarket you can read the label. At the table you are usually guessing. My Treats is how that gap gets closed.
Why we exist
Food is never only food. It is culture, it is health, it is the people who grew it and the people who cooked it. Eating out is one of the few things we do often and understand least: the menu tells you what a dish is called and almost nothing about how it came to be on the table.
My Treats exists to put that back in your hands. Every kitchen in this app has been researched and reviewed on how it sources, cooks and cares, and what we found is on its profile, in the open, for you to read before you book.
Nobody buys their way in. A restaurant cannot pay to be listed here, and it cannot pay for a better Impact score. That is the entire reason the score is worth anything: it was earned in front of an assessor who had nothing to sell.
How we assess
It starts with reading. Menus and suppliers, certifications and recognitions, the guides, the public record, and the kitchen’s own answers where it has given them: everything that can be read goes into the file.
Six practices are then scored against that evidence, from one to five. A claim that cannot be shown does not count, and where the evidence could carry two levels, the lower one is the one we assign.
The six practices
The same six, for every kitchen, every time.
Local sourcing
Where the ingredients come from, and how short the road to the kitchen is.
Seasonal
A menu that follows the calendar rather than the freezer.
Low waste
What the kitchen does so that good food is not thrown away.
Responsible meat and fish
How animal products are chosen, and how much of the menu leans on them.
Social impact
How the kitchen treats the people who work in it and the neighbourhood around it.
Plant-forward
How much of the menu lets vegetables lead the plate.
A seventh area, the health-intentional kitchen, is reported alongside these six. It never counts towards the Impact score.
One Impact score, earned
Earned, not flattered.
The six practices roll up into a single Impact score: a whole number from one to five, shown as dots with the level in words. At least two practices have to be credibly covered before any score is given at all, and the top level needs a current, independent third-party audit. Nothing about it follows the marketing.
- StartingFirst verified signals of sustainable practice.
- EngagedCredible practice across two dimensions.
- EndorsedMeaningful practice across three or more dimensions.
- RecognisedStrong practice across four or more dimensions, with independent corroboration.
- OutstandingTop-tier practice, confirmed by recognised third-party audit.
Every finding carries its evidence
How strongly a thing is backed, said out loud.
A profile never asks you to take our word for it. Each finding is labelled with how firmly it stands up, so you can tell the kitchen’s own claim from something confirmed by somebody else. Stronger evidence weighs more in the score; weaker evidence is still shown, and still labelled.
- Self-declared
- Stated by the restaurant on its website, menu or in a submission. Plausible, but not yet independently corroborated.
- Researched
- Found through independent research; one credible third-party source backs the claim.
- Vouched
- Corroborated across more than one independent source. Some gaps may remain.
- Audited
- Fully corroborated across independent sources or by a recognised third-party certification.
The Scouts who find them
Not every kitchen is found from a desk. My Treats Scouts are eaters who tell us about the places worth looking into, flag a profile that has gone out of date, and share the lists they build. A kitchen a Scout has recommended but we have not yet researched is marked Scouted, and wears no score until it has been assessed.
What you will find
One vocabulary, and no league table. My Treats assesses kitchens; it does not place them in order, so nothing in this app is numbered or ranked. These are the marks a kitchen can wear.
Top Treats
Kitchens with an Impact score of four or five.
Treats
Kitchens with an Impact score of one to three. Every big change starts somewhere, and a kitchen on its way up belongs here.
Scouted
Spotted and recommended by the My Treats community. Not yet researched in detail by My Treats. It carries no Impact score, and we show none for it.
A kitchen we have only just come across can appear with no mark at all, until it has been looked at.
Craves lists are the other way in: lists of kitchens put together by city, by occasion or by appetite, and your own lists for the places you want to keep. A list you make is yours, and it looks it.
Open a kitchen and you get the whole file: what is on the menu, where the food comes from, the six practices with the reasoning behind each one, the allergen handling the kitchen has published, photographs, reviews and how to get there.
About us
My Treats was built by Jonathan and Thijs, out of two frustrations that turned out to be the same one.
Jonathan kept asking questions at the table, about where the ingredients came from and who had chosen them, and rarely got an answer. Thijs ran restaurants, one of them with a Michelin star, doing exactly the work those questions were reaching for: seasonal produce, chosen producers, little waste. He had nowhere online to tell that story.
So they built the thing they were both missing: a place where a kitchen that cares can show it, and the people looking for one can find it without giving up the pleasure of eating out.
My Treats is made by Treats Market B.V., Amsterdam, the Netherlands.
Take My Treats with you
Add My Treats to your home screen and it opens full screen, with your lists and your saved kitchens where you left them.
For restaurants
Run a kitchen that belongs here? Profiles are researched, not bought, and a kitchen can tell its own story alongside what we found.