Pesca

Pesca reinvents the seafood restaurant as a walk in fish market. Guests browse the day's catch on ice, choose their fish, pick a preparation style and sides, and watch the open kitchen bring it together. There are no printed menus and no fixed prices; what is available depends on the morning's delivery, the season and the weather.

The format is informal and communal, with long tables, a lively pace and a wine wall where diners select their own bottles. Founded in 2016 on the Rozengracht in the Jordaan, Pesca has since expanded to Rotterdam, Nice and Hamburg, funded in part through equity crowdfunding that turned regular guests into part owners of the concept.