Maijard Smashburgers Berenstraat

Maijard takes a single cooking technique and builds an entire kitchen around it: the Maillard reaction applied to thin beef patties at maximum heat, producing a dark, lacy crust while the centre stays juicy. The name itself is a Dutch play on Maillard, and the open kitchen at Berenstraat puts the process on full display for guests.

The menu stays deliberately tight. Three burgers, loaded smashed potatoes and a custom citrus lager brewed with Jopen round out the offering. Founded by a group of friends in 2022, the Berenstraat outpost in De 9 Straatjes followed the original Rozengracht location, adding breakfast service from ten in the morning.